why an ideal customer profile fast tracks your start up success
Natalie Hughes | Aug 9, 2019 | Photograph by: Brooke Cagle
Creating a customer profile may seem like a no-brainer. Or, maybe it doesn’t feel like a pressing issue, given your growing to-do list these days.
You may be asking, “Do I really have to do this? Can’t I just worry with that later on, when I actually get my business on its feet?”
That’s the entire point, though. You don’t want to have to worry over it at all!
Start up success leans heavily on an ideal customer profile. We’ll briefly discuss the concept here. Mostly, I’m aiming to tell you why it’s so important when starting a new business.
Your career change can be overwhelming, but I want you to experience excitement and joy as well.
I want your entrepreneurial lifestyle to be a success. Taking the necessary first steps is crucial.
Ready to discover more? Let’s do it.
What is an ideal customer profile?
It’s a big deal. You NEED to know exactly who you are going to sell to.
An ideal customer profile is all about getting up-close with your target audience. Likely, they’re a very specific group of people. And it’s important to understand their nuances and unique style when it comes to business planning and product creation.
It’s a piece of your foundation. Everything from marketing to sales to customer service to social media will be affected by this somewhat – for now – fictional relationship.
It’s a proactive piece of brainstorming and even research that is vital to your initial and long term start up success.
In my Goodbye Day Job online course, I help you create a customer avatar.
It’s a business must! It’s an exercise that’s thoroughly detailed. I think you’ll enjoy it actually and hope you’ll join me for a chance to develop your own.
Why do I need an ideal customer profile?
1. Gain focus.
When you get your business plan rolling, you’ll be honed in on this ideal customer profile.
It’ll help you determine what you need to sell. And you’ll be able to refine your vision because your customer is clear.
It’s almost like they’re standing right in front of you. You’ll feel like you know this person (because you do). And that will make a huge difference in how you approach starting a new business.
2. Establish a rock-solid foundation.
At the crux of this entrepreneurial lifestyle and dream of yours is your potential clientele. Without them, you won’t be on a fast track. In fact, you won’t be on any kind of track really.
You need customers! Without a customer profile particular to your proposed line of work, you’ll essentially create a business plan in the dark.
When you finally switch on the light and launch all your hard work, your map won’t make any sense – to you or to anyone else. You must build your business with your “who” in mind.
3. Boost your confidence.
When you’ve virtually shaken hands with your ideal buyer, you can design with confidence.
Your products and messaging make sense to that particular customer. And this means you’re appealing to many people on multiple levels.
You’ll be in tune with their motivations, fears, and longings. And all of this will help you feel more purposeful and driven as your new business takes root.
You can grow strong and do it fairly quickly when you’re equipped in this way.
Sales success & beyond…
Success isn’t all about sales, right? But it’s a huge piece to think about.
Without sales, your business can’t really support you.
I want you to feel supported and successful in your endeavours. I want you to understand how to get on the fast track in this financial area.
It’s not that it’s all about the speed. But you’ll feel a surge of joy and encouragement if you’re meeting with your ideal customer.
They’ll understand what you offer, they’ll relate to your brand, and they’ll invest. They’ll pay you to help them. And that means all your hard work and investment will literally begin to pay off.
When you’re catering to a specific individual, you’re essentially creating a wave. An influential force that moves what it contacts.
It seems ironic. You would assume that appealing to a wide and varying audience would rake in more clients. But it’s the opposite.
The more focused you are, the more specific your product and service and who it’s targeting – the better. You’ll send a powerful wave out. And it’ll cover the right people at the right time in the right way.
It’s almost a paradox. The more particular you are about that ideal customer, the more they become a unique individual… this is how you communicate and sell.
This deeply personalized approach is how you make meaningful and lasting connections. And it’s how you achieve noticeable and even lucrative success sooner rather than later in your new business.
Ready to start?
Are you ready to create your customer avatar? I think you’re going to fall in love with the process and the way this shapes so many facets of your business plan.
My mentorship program dives into the design fairly early, and I help you get to know this ideal character I’m talking about.
Who are they? What excites them? What challenges do they face? How can you help them specifically? How can you speak their lingo?
Your career change can present you with a dark and winding road. Let me help light the way.
I’m so passionate about Goodbye Day Job and all of our work here at Miss Independent. I think you can sense that passion. I hope you can.
I also hope we can work together. Don’t put this off. Let’s get started right now.
SHARE THIS ARTICLE
MEET THE FOUNDER Natalie Hughes
Natalie Hughes founded Miss Independent in 2017, to educate and mentor women and help them make their best career and business decisions. Natalie is an experienced business woman and non-executive company director focused on organisational design, strategy, growth and innovation. Her goal is to help you think differently, work differently and feel in control of your own destiny.
I want to be influential
How to lead with impact
LIKE TO LISTEN?
Gemma Lloyd is a social entrepreneur having co-founded Diverse City Careers (DCC), served on two not-for-profit boards within IT and established another not-for-profit organisation for Diversity and Inclusion professionals. In…
Throughout history, great minds such as Beethoven, Thoreau, Dickens, Darwin and even Steve Jobs famously used walking to stimulate their creativity and nourish body, mind and soul. From a quick…
Sheree Rubinstein is a lawyer turned entrepreneur. She is the cofounder and CEO of One Roof and has created one of Australia’s leading co-working spaces dedicated to women-led businesses. In…
You could be forgiven for thinking that all the current talk about daily mindset practice is just for the woo-woo crowd. That’s certainly what I thought. Until I tried it….
Nicole is a specialist in negotiation and alternative dispute resolution. She coaches individuals and groups to improve their outcomes and runs group training to build skills. As a qualified lawyer…