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6 ways to be a bold and brave business leader


Muthoni Gathinji | Jul 10, 2018 | Photograph by:  Hannah Busing

The accomplishments of ladies such as Oprah Winfrey, Rosa Parks, Coco Chanel, Marie Curie, Wangari Maathai, and Malala Yousafzai are truly amazing.  Upon closer examination though, it is their boldness that brings people ecstatically to their feet, time and time again.

“Fortune favors the bold,” said Roman poet, Virgil and “Life shrinks or expands in proportion to one’s courage,” said American novelist Anaïs Nin.

Before you sign away the rights to your fortune or resign yourself to living small on account of your struggle with boldness, know this.  Boldness is not a fixed attribute.  If you find yourself lacking, you can build more through practice and following are 6 ways to do so.


1. Identify your purpose 

Human beings were created with a purpose.  We come alive when we identify and pursue it with relentless determination.

As Indian philosopher, Patanjali said, “When you are inspired by some great purpose, all your thoughts break their bonds: Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great, and wonderful world.  Dormant forces, faculties and talents become alive, and you discover yourself to be a greater person by far more than you ever dreamed yourself to be.” 


2. Eliminate limiting beliefs 

You can never be more than you believe yourself to be.  Belief dictates action.  To act boldly, therefore, you must first believe yourself to be bold.  To do this you must take charge of your thoughts and eliminate those that create limiting beliefs.  Thoughts like ‘I can’t do this,‘ or ‘I’ll never learn this.’

Instead, focus your mind on thoughts that grow you and boost your self-confidence like ‘I can do this,’ or ‘I got this.’  Those thoughts will allow you to approach life with more courage.


3. Set goals outside your comfort zone

Boldness, Johann Wolfgang von Goethe said, has “… genius, power and magic in it.”  That magic he spoke of is not found inside your comfort zone but outside it.

Goals set outside your comfort zone challenge you to stretch and grow yourself beyond your current capability.  Setting those goals requires you to leave the comfort of the known and embrace the discomfort of the unknown.  That requires boldness.


4. Change how you view failure

Wayne Dyer said, “If you change the way you look at things, the things you look at change.” 

Train yourself to look at failure simply as part of the process to success.  A continuation and not an end.  View it through a win or learn lens as opposed to a win or lose one.  You act more boldly when you do, as your working towards a positive regardless of the outcome.


5. Confront what you fear

To act boldly is not to act without fear but in spite of it.  While fear is a natural response to danger, not all perceived danger is real.  In pursuit of boldness, all fear must be questioned.

When you confront what you fear, you see things for what they truly are.  Which more often than not, is “false evidence appearing real (F.E.A.R).”


6. Act without hesitation

Hesitation sends a signal to your brain that something is wrong.  Your brain, which is designed to keep you safe, will encourage you to avoid taking needed action.  Without action, there can be no achievement.

When you need to do something, just do it. Jump in with both feet.  Do not hesitate.  As Dale Carnegie said, “Inaction breeds doubt and fear.  Action breeds confidence and courage.  If you want to conquer fear, do not sit home and think about it. Go out and get busy.” 


Ask yourself this: what is hindering your productivity and success? Do you struggle with the ability to be bold? Check out our free downloadable guide on how to lead with impact. Download it here.




Natalie Hughes founded Miss Independent in 2017, to educate and mentor women and help them make their best career and business decisions. Natalie is an experienced business woman and non-executive company director focused on organisational design, strategy, growth and innovation. Her goal is to help you think differently, work differently and feel in control of your own destiny.

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