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MISS005: LinkedIn for your Career or Business with Karen Hollenbach



Karen Hollenbach is the Founding Director of Think Bespoke, which she established in 2013 to help people reach their full potential. She is also recognised as one of Australia’s leading independent LinkedIn consultants and Think Bespoke has been contracted by many Australian B2B organisation’s to develop LinkedIn strategies and content marketing plans to attract, acquire and engage their business and stakeholder communities.

As a storyteller, Karen helps quieter and thoughtful folk communicate better online and offline. She enjoys the complexity of people and helping others through her coaching, training and online courses.

Some know her as a Career Coach, for others she is a LinkedIn Specialist Trainer and Executive Business Coach. She thrives on variety as well as the opportunity to spend quiet time with her family, and writing.

As a trained teacher and certified trainer, Karen enjoys facilitating training workshops for LinkedIn, Social Strategy and Emerging Leader Skill Development.

In the past 2 years she has been asked to ghost write for many individuals on LinkedIn and co-writes blogs with a number of leaders in their field. Karen takes a ‘teach you how to fish approach’ and is always available to connect her community with her vast network, or suggest a suitable mentor to help develop your leadership and business skills.

In this episode of Miss Independent I talked with Karen about:

  • Karen’s professional working career and how and why she set herself us as a career coach and LinkedIn expert.

  • The history of LinkedIn and how it’s evolved.

  • The value of LinkedIn for job hunting, professional networking, learning or expanding your business reach.

  • How to use LinkedIn to position your personal and professional brand.

  • How to build strong valuable connections on LinkedIn and position yourself for future work and business opportunities.

  • How to utilise LinkedIn to transition into a new career or to establish your own business.

  • The value of your past work experiences in shaping your future.

  • How to write a LinkedIn profile for you or your organisation.

  • How to establish your own LinkedIn connection criteria.

  • How to include LinkedIn in your content marketing strategy as a subject matter expert, business owner and leader.

  • How to post on LinkedIn and get good engagement.

  • How to understand and utilise LinkedIn analytics.

  • LinkedIn etiquette.

  • How to leverage the free features of LinkedIn.

References and contact details for Karen:

Website www.thinkbespoke.com.au
LinkedIn www.linkedin.com/in/karenhollenbach/
Instagram www.instagram.com/thinkbespoke/
Facebook www.facebook.com/thinkbespoke/

Links to listen to the podcast:

iTunes here Stitcher here

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Natalie Hughes founded Miss Independent in 2017, to educate and mentor women and help them make their best career and business decisions. Natalie is an experienced business woman and non-executive company director focused on organisational design, strategy, growth and innovation. Her goal is to help you think differently, work differently and feel in control of your own destiny.

I want to be influential


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